Understanding Management Information Assignment

Understanding Management Information - Assignment Example This report intends to examine and portray the trend witnessed in the UK Tablet PC market, especially in respect of the preferences deciphered by young students aged between 18 years to 35 years and assist PG Communication LTD, a communication equipment producing company, to develop and launch innovative Tablet PCs in the UK. With enhanced features and operational efficiencies, Tablet PCs have thus emerged in the market segments of the UK and worldwide as dominating technological gadget. There are various factors which include simplicity, battery life and multi-tasking facility on the basis of which Tablet PCs are used for household, business and education purposes. Presently, Tablet PCs are used immensely by students and educational institutes with the objective of improving the education system, being strongly influenced by the notion of real-life learning, rather than focusing on traditional classroom learning merely (Korkmaz & et. al., 2012). Accordingly, the objective of this pa rticular research study is to determine the market conditions for Tablet PCs in the UK and accordingly devise appropriate strategies on the basis of which PG Communication LTD can launch Tablet PCs for students in the UK. Research Method Data for this particular research study were collected from secondary sources primarily. According to the report published by TechSciResearch (2011), the statistical results signified that Tablet PCs are the emerging technological gadgets in the electronic market segments. Tablet PCs have immense demand in the worldwide market segments. ... On the basis of quantitative descriptive research approach, apart from the secondary sources, the research findings have also been postulated on the basis of primary data, collected with the application of a questionnaire survey. The sample size for the questionnaire survey was 100 who were selected from the population comprising UK students aged between 18-35 years, i.e. the targeted customers of PG Communication LTD. To be noted, both the primary and secondary data collection methods used in this study possesses particular advantages and disadvantages which has been depicted in the section below. Secondary Sources Primary Sources Advantages The data collected through secondary method are determined to be cost as well as time efficient Secondary data are readily available which may assist in acquiring adequate information in an efficient manner (Parasuraman & et. al., 2006) Obtained first-hand, the data collected from primary research are more appropriate as well as reliable source of information for research study as compared to the secondary data (Wiid & Diggins, 2010) Disadvantages The data collected from secondary data may be out-of-date (Parasuraman & et. al., 2006) The primary data collection method is time consuming and expensive The researches should be experienced and unbiased while collecting information which requires high interpretive skills within the researcher (Wiid & Diggins, 2010) Analysis Secondary Research According to the report published by TechSciResearch (2011), the statistical results signified that Tablet PCs are the emerging technological gadgets in the electronic market segments. Tablet PCs have immense demand in the worldwide market segments. Moreover, the report states that